Verbal Attrition: The Changing Rhetoric of War
- CF McHale
- Jun 18
- 1 min read

There was a time when war was just war. Bad enough, sure—but still contained. Then came the invasion of Iraq. Suddenly, it wasn’t war. It was The Mother of All Wars. A phrase borrowed from Saddam Hussein, delivered with apocalyptic grandeur. War had rebranded itself.
And so began the poetic escalation. I’ve stood in the middle of the Arabian Peninsula and felt it—the language in the air. Even the dust seemed to whisper in verse. It’s no wonder many Islamic leaders speak of death and destruction with the cadence of prophecy. They turn battlefield into metaphor. Their missiles arc like calligraphy against the desert sky.
Enter Trump. No poetry here. Just caps lock.
Iran threatens?
TRUMP TWEETS:
“IF IRAN WANTS TO FIGHT, THAT WILL BE THE OFFICIAL END OF IRAN.”
It’s less calligraphy, more WWE promo. Less Shakespeare, more shotgun wedding. The Supreme Leader of Iran, by contrast, fires back in flowing phrases about “the rotting empire” and “the final collapse of Zionist arrogance,” which sounds like a lost page of the Book of Revelations.
So now, the war isn’t on the ground. It’s in the airwaves. It’s a duel of metaphors versus mayhem, with each side trying to out-punch the other using nouns. Nuclear nouns. Holy rage. Total annihilation.
The bombs haven’t dropped, but the words have.
And that, apparently, is strategy.
Let’s call it what it is: Verbal attrition.
Because in this theater of language, whoever shouts most creatively gets to declare moral victory.
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